LATISM Recognized for Telly Award for Sustainable Project in Dominican Republic/Haiti

The diverse world of social media is known for things both silly and serious. But there is no questioning its power to drive conversation — and at times — promote change.

Latinos in Social Media (LATISM), the largest organization of Hispanic professionals engaged in social media, was part of a documentary for which Johnson & Johnson won a Telly award. The short film explored its sustainable development project near the border of the Dominican Republic and Haiti. This initiative sought to tangibly change people’s lives.

“We are very honored,” says Elianne Ramos, LATISM’s vice-chair of marketing and public relations. “This only encourages us to keep going, keep moving forward and do more social good work.”

Ramos gives a lot of credit to Johnson & Johnson for their involvement in the sustainable development initiative. “When they learned we were doing this project in Haiti they jumped in and offered their support.” She says the company sent a film crew to the Dominican Republic as well as a group of doctors, which allowed the non-profit to expand its efforts.

The video highlights LATISM’s initiative to bring sustainable solutions — like allowing women to sell their wares online — to underserved local communities in the border of Haiti and the Dominican Republic.

“Previously, mothers were selling their crafts on the street hoping tourists would come around,” Ramos says. “Now they’re able to sell their crafts online. It’s a beautiful feeling and a beautiful sight to see the influence you can have.”

The Telly Awards honor the top local, regional, and cable television commercials and programs, as well as the high quality video and film productions. The 33rd Annual Telly Awards received approximately 11,000 entries from every state and five continents.

Ramos sees an enduring spirit in the initiative which she says fuels LATISM to continue pursuing social good endeavors.

“When you’re looking to really do good you can do it with little resources,” she says. “The main message of the video is you can do so much with so little when you have heart behind it.”

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