When you think about boxing, you don’t necessarily think beautiful. But in the case of Olympic hopeful Marlen Esparza, that’s exactly what CoverGirl thought when they saw her in action.
Houston native Esparza will be making a slash in two fronts as the first woman boxer for the U.S. Olympics team and the first Hispanic Olympian to be the face of CoverGirl.
“I feel that I embody the image of CoverGirl and that anyone can be beautiful, and is deserving of beauty no matter what your personal situation is,” Esparza, 22, told PEOPLE. “You don’t have to be famous to look good.”
CoverGirl’s Marketing director Bruce Katsman says Esparza appeals broadly to the Hispanic community and she has many fans and supporters across all ages and backgrounds, which made her a perfect addition to the CoverGirl family.
“Marlen’s role goes beyond advertising, and includes helping all women feel beautiful and strong because she believes in the power and strength in beauty and uses that confidence in the ring and in the game of life,” says Katsman.
The Olympian hopeful began boxing in 2002. Since then she has won a bronze medal in the 2006 World Championships and a gold medal in the 2008 Pan American Games according to the USA Teams website.
Esparza will be representing the LashBlast Volume mascara and Outlast All-Day Lipcolor products through print, digital and TV ads in a marketing campaign that kicked off in June. The products will be available in special, limited-edition packaging to honor the women competing in the London 2012 Olympic Games.
“Female athletes, such as Marlen, are empowered with training and confidence to compete to represent their family, community and country just like CoverGirl has a rich history of embracing all women to showcase how powerful makeup can make you look and feel confident from the inside out,” said Katsman
Katsman adds Esparza has an infectious personality, focus, strength and beauty which are all the qualities the brand embodies.
Esparza also admitted to PEOPLE that she wears simple make-up in the ring – base, blush, mascara and lip color.
“I think if you look good you feel good, and if you feel good then you fight good,” said Esparza.