As a mother of two little girls, Jessica Alba worries about America’s future.
“I want my girls to grow up in a world where they can pursue their dreams, build the career they imagine and ultimately have more opportunities to succeed than generations past,” wrote Alba in her Huffington Post blog. “But with today’s economic climate, I see the challenges young Americans currently face,” she continued.
It is because of these challenges that Alba announced her newest partnership with OUR TIME, an organization that advocates rights for young Americans, and ServeNext.org to push for one million new national service jobs.
“She’s an excellent role model because she is someone who is self-made. She is using her privilege and voice to give back,” says Matthew Segal, co-founder of OUR TIME. “Jessica is tough, smart and outspoken and is willing to stand up for her generation,” he adds.
The goal of the OUR TIME campaign is to reach one million signatures on their petition to create one million jobs for Americans by Election Day, and are about one-tenth of the way there.
“The young generation is the most diverse generation, and we are hoping to target multicultural generations,” says Segal. “Unemployment is generally higher for young people, as well as Latino and African Americans,” he adds.
In an interview with MSNBC’s The Dylan Ratigan Show, Segal said if there is a large enough constituency, politicians are accountable to the people.
“The candidates have to come to us and say, ‘If we ignore you, we are blatantly ignoring the interest of our constituents,’” said Segal in the interview.
Alba will be featured in videos and public service announcements for OUR TIME, as well as attend various events to encourage young fans to vote in this upcoming election.
“While creating these opportunities is not the only answer to the social problems we face and it might not be the perfect solution, I do think it is one step we can take together to improve these frustrating statistics,” stated Alba in the blog.
Alba is joined by stars Larry David, Usher, Trey Songz, Nas and Rachel Zoe for the cause.