So how many Latinos are there on Facebook, anyway? You would think that’s easy to figure out in the United States, but the social networking giant has given differing numbers.
In 2011, it said the number was 13.5 million based on Census data, while a new option for advertisers to target Hispanic users says there is an addressable market of 8 million Latinos. Meanwhile, high-profile Hispanic marketer Gustavo Razetti says his company’s research shows the number is closer to 23 million. So all in all, U.S. Latino users are difficult to pinpoint.
Much easier to figure out are the top Latin American countries on Facebook.
Brazil has seen explosive growth on the top social media platform in the world, rocketing to number two behind the United States. Brazil counts 55 million users and has seen whopping 43 percent growth in the last six months, according to analytics provider socialbakers.
Settling in at number five in the world is Mexico, which also happens to be seventh on Twitter. The country has more than 36 million, just ahead of the United Kingdom, which may be surprising to some.
Argentina and Colombia come in at 12 and 14 respectively. Argentina is ahead of Canada, while Colombia is ahead of Japan, which has nearly three times the population of the South American country.
Venezuela, Chile and Peru come in at 22, 23 and 24 across the world, respectively, with more than 9 million Facebook users each.
All of the countries have some catching up to do to even be in the same stratosphere as the U.S., which has about 155 to 160 million users.