It looks like Ryan Lochte wants to be known for more than just his stellar gold medal performance in the London 2012 Olympics.
The Cuban-American swimmer has dived headfirst into banking on his Olympic success and TMZ is reporting that the 28-year-old has filed documents to trademark his signature catchphrase – “Jeah!.”
According to the application, Lochte intends to use the phrase – a riff off the “chea!” infamously used by rapper Young Jeezy – on everything from sunglasses, swimsuits, swim caps, sports hats, water bottles to work out DVDs.
It’s just the latest in a slew of marketing, acting and promotional deals for the grill-wearing heartthrob. He’s just confirmed that he’ll guest star in an upcoming episode of the teen drama “90210,” set to hit the small screen on October 29.