During Wednesday’s presidential debate between President Obama and Mitt Romney – recognized by Twitter as the most tweeted about political event in the history of the social media tool – people were tweeting opinions furiously, and among them was appliance brand KitchenAid which tweeted out an offensive joke about President Obama’s deceased grandmother during the event.
“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president,’ tweeted the corporate account, followed by the #nbcpolitics hashtag.
The full tweet, which was deleted shortly after publication, rapidly drew reaction online and on Twitter. Cynthia Soledad, KitchenAid’s senior director of marketing addressing the slip-up in a statement released Thursday morning.
“During the debate tonight, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. The tasteless joke in no way represents our values at KitchenAid, and that person won’t be tweeting for us anymore. That said, I lead the KitchenAid brand, and I take responsibility for the whole team. I am deeply sorry to President Obama, his family, and the Twitter community for this careless error. Thanks for hearing me out.”
Soledad, who received her MBA at the University of Virginia-Darden, is charged developing the brand strategy and communications development for the KitchenAid brand – a classic American brand that was founded nearly a century ago.
Requests for further comment from Soledad were not returned.