Just days after President Barack Obama declared the East Coast in a state of emergency due to the devastating effects of Hurricane Sandy, NBCUniversal has officially announced that its networks will hold a one-hour telethon fundraiser to benefit victims with the help of superstar entertainer like Christina Aguilera.
Today Show host Matt Lauer will emcee the event, which will air Friday at 8 pm Eastern on all NBCU channels (including E!, MSNBC, CNBC, MSNBC, Style and G4). An exciting lineup of celebrities and musical icons, including Bruce Springsteen, Billy Joel, Jon Bon Jovi and Jimmy Fallon, will perform at the event and all donations raised will go to The American Red Cross Hurricane Sandy relief efforts.
Aguilera, 31, is originally from Staten Island – one of the communities most impacted by Hurricane Sandy. She expressed support for those affected via Twitter, tweeting Tuesday “Sending my love and support to everyone on the east coast who’s been affected. Thinking of u all. XoXtina.”
Aguilera’s seventh studio album, “Lotus,” hits stores Nov. 13.
NBC Latino is a division of NBCUniversal.