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A fresh crop of smiling babies competed for the coveted title of Gerber baby, and Ann Turner Cook, the woman who inspired the iconic original image, passes her crown to the adorable winner.

The new Gerber baby is…Latina

You’ve come a long way, Gerber baby.

The newest face of Gerber, 8-month-old Mary Jane Montoya, joined the original (and still classic) Gerber baby, Ann Turner Cook, now 85, on TODAY this morning.

Mary Jane’s parents, Sara and Billy, entered their baby in Gerber’s Facebook contest, one of more than 300,000 hopefuls who entered to represent the brand in 2013. Mary Jane is their first child, and the Fresno, Calif. couple plan to put the $50,000 cash prize straight into her college fund.

The new Gerber baby is...Latina tdy 121106 MaryJaneGerber1.380;380;7;70;0 people NBC Latino News

The new face of Gerber, 2013! Mary Jane Montoya, 8 months, was chosen from more than 300,000 entries to represent Gerber in their new ad campaign.

“It took a little while to get that picture, too, because she would not stop looking at the grass and looking at the birds… of course we think our baby is adorable and beautiful, but every parent sees that in their child,” Sara told TODAY’s Natalie Morales, as Mary Jane bounced contentedly on her lap.

“It’s so exciting, you’re just bursting at the seams with pride for your daughter,” Billy Montoya said.

For more on this story go to Today.com

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