A young Harvard-educated, minority politician rockets into the national consciousness with a well-received keynote speech at the Democratic National Convention, sparking talk of a stratospheric rise to the top of the party, followed by an autobiography to tell his story in his own words.
Sound familiar? Let’s just call it the Obama playbook.
Julian Castro is set to follow in the president’s footsteps with all of the above after news that he will pen an autobiography.
New-York-based Little, Brown and Co. announced Wednesday that it has acquired the rights to publish Castro’s yet-to-be-written book in English and Spanish as well as an audio version, according to The San Antonio Express News. The memoir will be published in 2014, the publishing house says.
“We think Julián has a very universal story, filled with drama, struggle and achievement and it will appeal to a wide range of readers across the country,” spokeswoman Nicole Dewey said. “We have plans for a major national marketing and publicity campaign.”
Castro, 38, is the mayor of San Antonio and the youngest ever of a top 50 American city.
On election day, an initiative he introduced and championed to raise revenue for increased pre-k education was approved by voters.
The prominence of Latinos in American politics was further buoyed by election results which showed the Hispanic vote propelling Obama, with more than 70 percent support.
Castro’s keynote speech put him on the map in a national way and the announcement of the autobiography follows news that Democrats in Texas have begun an online and social media campaign to draft him to run for Governor of Texas.
Yet while its extremely early to tell for sure, there is no doubt that continuing to follow the Obama playbook may mean he ends up aiming just a bit higher than governor of his home state.
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