Last year’s Cyber Monday spending hit $1.25 billion to rank as the heaviest online shopping day in U.S. history, according to ComScore. This year’s Black Friday, traditionally the kickoff to the brick-and-mortar holiday shopping season, eclipsed $1 billion in e-commerce for the first time in history.
Numbers like this make one thing clear: Whether its Black Friday, Cyber Monday or the weekend in between, online shopping is quickly pushing in store purchases to the curb during the busiest time of the year.
Jessie Nuez, a Latina tech blogger who founded Hecho Para Mamá (Made for Mom), says shopping online has just become the easiest option for consumers.
“There are so many apps like RetailMeNot or Decide.com, which helps you choose when is the right time to buy,” Nuez says. “So many apps out there make shopping easier. With online shopping you don’t have to use gas, you can be in your comfy PJ’s and all you need is your card in your hands.”
Nuez says online shopping has built-in advantages like researching purchases before you make them as well as coupon discovery. “There are so many different ways to get coupons online,” she says. “You don’t have to go crazy, just use coupon codes and most of it is free shipping so it’s very enticing.” She mentions Coupon Sherpa as an excellent mobile coupon app and website.
Statistics show that consumers are trending towards online shopping in droves. Last year, Cyber Monday sales, which are geared towards the online consumer, were up 33 percent and this year, Black Friday online sales were up 20.7 percent in spending from last year led by mobile consumers. In fact, 24 percent of Black Friday retail traffic in 2012 came from mobile devices, according to IBM Digital Analytics.
Alberto Saldamando, a tech and video games blogger, says in his family, Black Friday and Cyber Monday popularity breaks down according to gender. “I believe guys prefer doing the shopping from the comfort of their own home more than women.” He says only his female family numbers went to stores. ”In my family, my sister and my niece Barbie, and my sister’s Cuban neighbor, went to some stores.”
Nuez says with shopping sites becoming more advanced, consumers increasingly know what they’re getting when it comes to tech purchases. “You can do all of your research online and you know what you’re getting. Some things like clothing you might need to have it in your hands but with tech you can go online and don’t to deal with all of the nonsense.”
She says she practices what she’s seeing with the proliferation of online shopping tools.
“I have three windows open because my son’s birthday is in December and Christmas is around the corner,” Nuez says.