The Presidential Inauguration Committee (PIC) wants you to know the inauguration doesn’t just begin and end with President Obama taking his oath for a second term of office. The PIC is releasing a smartphone app for iPhones, Androids and iPads, which will bring official Inaugural events as well as livestreamed video to American fingertips.
“This inauguration is a celebration of the American people,” said Nathaly Arriola, spokesperson for the nonpartisan PIC. “That’s why we’ve designed our app to make sure folks across this country don’t miss a moment of history. Whether you’re in Washington DC or any other part of the country, there are plenty of ways to be involved in the inauguration through this app,” Arriola says.
Latinos will surely be beaming with pride as Sonia Sotomayor becomes the first Hispanic and fourth female judge to administer an oath of office, when she swears in Joe Biden, and further, when Richard Blanco becomes the first Latino, the first openly gay person and the youngest person to serve as inaugural poet.
The key for Americans will be how the National Day of Service is tied into the inauguration. Monica Vila, The Online Mom and NBC Latino contributor, says this app is an example of government and technology working in lockstep.
“This is one of the things that I love about technology and how this administration is trying to be so inclusive,” she says. “They’re making sure everyone can participate and are always using the latest platforms to extend the message.”
Users looking for National Day of Service events can filter the type of event they are interested in, whether focused on education, health, community resilience, economic development, veterans and military families, faith, or the environment. Once users find the right event for them, they can RSVP and see how many others in their community plan to attend the event.
“This is the first official smartphone app built for a presidential inauguration,” said Nate Lubin, Digital Director at the PIC. “We wanted to build a tool that will enable us to reach new people in new ways. This app does just that.”
Complete app features include the full schedule of official events, blog content highlighting unique stories and aspects of the Inauguration, up to date news about official Inaugural events, and access to official photography and video content. The app also syncs with Facebook, Twitter, email and text for quick and easy sharing across platforms.
Vila says it will enable Americans to be well-informed concerning the day of service.
“This is about motivating us to dedicate a day of service no matter where you are,” she says. “It’s a civic lesson for our children and allows people to have an opinion, no matter what it is. It provides families with the ability to debate and connect, but it’s also a parenting lesson.”