A woman’s pregnancy journey can be one of the most special times in her life and increasingly expecting moms are documenting their baby bumps and important moments along the way.
But a new iPhone app from March of Dimes called CineMama hopes to join time-lapse pregnancy videos and a diary with health tips to help with a healthy pregnancy.
“CineMama is a fun way for us to reach women and let them know that healthy babies are worth the wait,” said Patricia Goldman, March of Dimes vice president and chief marketing officer. “Moms-to-be will be rewarded with a complete video diary of their pregnancy when they use this app.”
CineMama is also geared towards Latinas who want to create a digital keepsake of their pregnancy to share with loved ones while receiving health tips as well.
“The Hispanic population is one of the fastest, if not the fastest, growing populations in the U.S.,” says spokesman Todd P. Dezen. “Therefore, it’s important that Hispanic women of childbearing age, thinking about becoming pregnant, know the proper steps to having a full-term healthy pregnancy.”
CineMama is an expansion of the March of Dimes “Healthy Babies are Worth the Wait” campaign, which focuses on the importance of a full-term pregnancy. It encourages women to wait for labor to begin on its own and health care providers to not schedule a delivery before at least 39 weeks of pregnancy, unless there is a medical necessity because important development of the brain, lungs and other organs occur during the last weeks of pregnancy.
March of Dimes, which works to improve the health of babies by preventing birth defects, premature birth and infant mortality also has a Spanish-language portal on nacersano.org.