Hispanicize 2013 — the much-buzzed-about Miami conference that aims to be the Latino South by Southwest (SXSW) — from April 9 to 13, will bring together leaders in filmmaking, music, social media, advertising, journalism, business and more. But much like the popular Austin event it styles itself after, it can be hard to know where to go, what to take in and what you absolutely, positively don’t want to miss. We spoke with Hispanicize founder Manny Ruiz and analyzed the full schedule to create the definitive Hispanicize guide:
Tuesday, April 9
- 1:00 pm: Diversity Tech Leaders & Social Media Entrepreneurs Summit (4 hr program)
- 2:00 pm: Gringo Latinos: How Hispanic Culture & Flavors are Steadily Transforming ‘American’ Lifestyles & Tastes
- 6:45 pm: Departing to film premiere of “Filly Brown” with Edward James Olmos, Lou Diamond Phillips, Gina Rodriguez, Youssef Delara and Michael Olmos
Tuesday’s highlights feature a serious look at Latino entrepreneurs, a fun look at the melding of mainstream and Hispanic culture and good old-fashioned star power. The diversity tech leaders summit, a meeting of top Latino and African-American tech leaders and organizations, will feature Jesse Martinez, founder of the Latino Start Up Alliance founder, Laura Gomez, one of the first employees at Twitter and Jose Marquez, executive director of Latinos in Science and Technology Association (LISTA), among others. It will also feature a contest inspired by ABC hit show “Shark Tank” that sees people present their ideas to investors. In this case, judges will look at 3-minute-long web videos and choose a winner to give $1,000 to in what is being called Hispanicize Disrupt.
Ruiz says the Gringo Latinos session will feature non-Hispanics who embrace Latino culture, like Las Gringas blog. “It’s gringos talking about how they want to be Latino,” he says. “It’s a humorous look.” The night will end with a premiere of Filly Brown, the movie featuring the late Jenni Rivera, with stars in attendance, including Olmos and the up-and-coming Gina Rodriguez.
Wednesday, April 10
- 9:00 am: Total Annihilation of the Crabs: Part Deux
- 12:00 pm: Carlos Ponce, Latinovator award
- 7:50 pm: Red Carpet Night at Regal Cinemas South Beach for “Blaze You Out” and “Dreamer” with actors and other celebrities followed by movie
This year’s event may be all new but it brings back one of the most popular sessions from 2012. The “crab in a bucket” mentality is addressed, which refers to members of a minority group who try to bring down their successful counterparts. It certainly had people talking last year about building each other up instead of tearing each other down. Singer/songwriter and actor Carlos Ponce will receive a Latinovator award and talk about his success while the night will be owned by two movie showings. “Blaze You Out” and “Dreamer” will be shown, with actors and celebrities also set to make appearances. “Dreamer” looks at “the painful reality and fear of thousands of upwardly mobile undocumented youth.”
Thursday, April 11
- 11:20 am: Latinovator: Creator of Zumba, Beto Perez
- 2:00 pm: Coca-Cola’s Adelante Tour with Nely Galan and Her Wise Celebrity Latinas (3 hr program)
- 8:00 pm: ‘Biggest Night of Music’ Concert at South Beach’s New World Center sponsored by Pandora
Thursday includes a talk with the creator of Zumba and Nely Galan continuing her Adelante Tour, featuring the legendary Rita Moreno, who will give an honest discussion on success — and failure — in Hollywood. Ruiz says a “big-time artist” will be the special surprise guest for the South Beach concert. “It’ll have a SXSW-feel in the heart of South Beach,” he says, characteristically excited.
Friday, April 12
- 11:50 am: Latinovator: Chilean director Nicolás Lopéz
- 7:00 pm: Movimiento Music Night at Bongo’s Cuban Cafe
- 8:00 pm: “After Shock” and “Mission Park” film premieres; Q&A with filmmakers at Regal Cinemas
The day features Lopéz, considered one of the best film directors in Chile, along with more music and film celebrations. Directed by Bryan Ramirez and starring Fernanda Romero, “Mission Park” looks at four friends who choose very different paths in life.
Saturday, April 13
- 12:00 pm: Latinovator: Soledad O’Brien
- 1:00 pm: Searching for Cesar Chavez National Town Hall (3 hr livestreamed program) by the American Latino Museum
Journalist Soledad O’Brien talks about her career and her success, but Ruiz says one of the most unique sessions of the conference will be the Searching for Cesar Chavez event, which seeks to look at the lack of Latino leaders in the country on the 20th anniversary of Chavez’s passing, and just months after the presidential election where U.S. Hispanics cast some of the decisive votes.
Along with these big-time events, bloggers and journalists will be particularly served by content geared towards them throughout the conference, including showcases of successful bloggers and a look at the changing journalism space and opportunities for Hispanic journalists.