The store – complete with low orange stools, a flat screen television broadcasting Lopez’ music videos, a fully bilingual staff and a play area for kids – opened Tuesday right across from the Barclays Center, an indoor arena that opened in 2012 with celebrity investors including Jay-Z.
The new store is intended to be the flagship of Lopez’s new chain of Viva Móvil stores in partnership with Verizon Wireless. More Viva Móvil stores are expected to open in Spanish-speaking neighborhoods across New York City this summer.
Lopez – who hails from the Bronx, New York – will also open stores in Miami and Los Angeles later this year.
“We have designed our stores with the way Latinos shop and this is for them,” Lopez told NBC Latino of her newest business venture. “That’s where the future is.”
And Lopez’s partnership with Verizon isn’t the only thing keeping the 43-year-old star in the news. She made headlines on Thursday evening with her skin-tight blue Tom Ford gown for the fourth annual amfAR inspiration Gala New York and is expected to turn heads again when she receives her very own star on the Hollywood Walk of Fame in a high-profile ceremony to commemorate her contributions to music on June 20 in Los Angeles.