Jennifer Lopez shoots commercial for Viva Movil By Jennifer Lopez on June 14, 2013 in Brooklyn, New York.

Jennifer Lopez shoots commercial for Viva Movil By Jennifer Lopez on June 14, 2013 in Brooklyn, New York. (Photo/Courtesy Kevin Mazur/WireImage)

Need a cell phone? J.Lo rolls out first Viva Móvil store

Jennifer Lopez is making true on her promise to create a mobile device retail experience just for U.S. Latinos, rolling out the first Viva Móvil cell phone store in Brooklyn, New York.

The store – complete with low orange stools, a flat screen television broadcasting Lopez’ music videos, a fully bilingual staff and a play area for kids – opened Tuesday right across from the Barclays Center, an indoor arena that opened in 2012 with celebrity investors including Jay-Z.

A mock-up of the interior of Lopez's new chain of mobil device retail stores.

A mock-up of the interior of Lopez’s new chain of mobil device retail stores. (Photo/Courtesy Verizon)

RELATED: Jennifer Lopez, Verizon launch cell phone stores targeted to Latinos

The new store is intended to be the flagship of Lopez’s new chain of Viva Móvil stores in partnership with Verizon Wireless. More Viva Móvil stores are expected to open in Spanish-speaking neighborhoods across New York City this summer.

Lopez – who hails from the Bronx, New York – will also open stores in Miami and Los Angeles later this year.

The first of Jennifer Lopez's new chain of retail stores has opened in Brooklyn, NY.

The first of Jennifer Lopez’s new chain of retail stores has opened in Brooklyn, NY.

“We have designed our stores with the way Latinos shop and this is for them,” Lopez told NBC Latino of her newest business venture. “That’s where the future is.”

And Lopez’s partnership with Verizon isn’t the only thing keeping the 43-year-old star in the news. She made headlines on Thursday evening with her skin-tight blue Tom Ford gown for the fourth annual amfAR inspiration Gala New York and is expected to turn heads again when she receives her very own star on the Hollywood Walk of Fame in a high-profile ceremony to commemorate her contributions to music on June 20 in Los Angeles.

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