The new “El Chavo” doll. (Courtesy JAKKS Pacific, Inc.)

“El Chavo” doll available in stores later this summer

¡Eso, eso, eso…!

If you are a “El Chavo del Ocho” fan and watch the reruns on television with your kids, now you can give them a doll to play with this summer — or you can secretly buy one for yourself.

Today, toymaker JAKKS Pacific announced the launch of a new line of “El Chavo” toys that will be available at major retailers by mid-August.

“Being on the air continuously for over 40 years, ‘El Chavo’ is one of the most enduring and beloved properties to Latino families today,” said Stephen Berman, President and CEO, JAKKS Pacific, Inc. “It is clear to us that ‘El Chavo’ resonates with Latinos as a reminder of their roots and has transcended generations as a reflection of their cultural heritage. We look forward to bringing ‘El Chavo’ toys to millions of kids across the U.S.”

More than four decades ago, Mexican comic Roberto Gómez Bolaños (who also created El Chapulín Colorado), created the hugely popular Spanish-language comedy series “El Chavo del Ocho.”  It became the most-watched television sitcom in Mexican history and one of the most popular series in the Spanish-speaking world.  The story focuses around the adventures of an orphan, “El Chavo,” and his motley crew of friends, including La Chilindrina, Quico, Don Ramon and El Profesor Jirafales, among others. Today, re-runs are watched worldwide in more than 90 countries, including the United States, Latin America, Brazil, and Spain.

The 18-inch “El Chavo” doll, which talks when you hug it. It will say his signature phrases, including “¡Eso, eso, eso…!” (“Thassit, thassit, thassit!”), “¡Se me chispoteó!” (“It just came out!”), and “¡Es que no me tienen paciencia!” (“No one’s ever patient with me!”).

The new line will also include an 18-inch talking “Parlachin Quico” doll, 12-inch plush dolls of “El Chavo,” “Popis” and “Quico;” 7-inch mini plush dolls; 2.75 inch collectible figures; 5-inch vinyl toys; finger puppets; “El Chavo’s” signature green hat; and dominoes.

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