The red carpet is being dusted off, the speeches are being prepared and dozens of celebrities are debating what to wear as the 2013 NCLR ALMA Awards draws near. This year, the show promises to be bigger than ever before with a brand-new format as some of the biggest names in Latino Hollywood are honored for achievement in television, film, music and activism.
So who is expected to scoop up a trophy at this year’s awards? In a departure from previous years, the ALMA Awards will select honorees from across the arts, rather than selecting winners in specific categories like “Best Actress” or “Best Supporting Actor in a Comedy.”
And among the lucky recipients? This year’s honorees will include director Robert Rodriguez (recipient of the Anthony Quinn Award for Industry Excellence) and the cast of “Filly Brown.” A new award – the “Outstanding Commitment to Cause and Community” award will given to rock star Carlos Santana and actress Rosario Dawson. There will also be a one-hour pre-show telecast, which will honor Wilmer Valderrama (“Outstanding Social Activism”) writer/producer Nancy De Los Santos Reza (“Outstanding Industry and Community Service Award”) and director Tony Plana (“Ricardo Montalban Award for Lifetime Achievement”).
While some facets of the show will remain familiar –actress/producer Eva Longoria will return to the stage as host, accompanied by TV personality Mario Lopez – several all-new segments will be part of this year’s broadcast. So keep your eyes peeled: funny guy Al Madrigal (“The Daily Show”) will be featured in a comedic segment and mariachi singer Sebastien De La Cruz will take to the stage in a musical performance. And in a nod to social media consumption by U.S. Hispanics, there will be a special social media-driven segment hosted by mun2’s Yarel Ramos and Crash Barrera.
The final wave of presenters for the event – which is held annually in conjunction with Hispanic Heritage Month – also includes some of the country’s most beloved stars across television and film. Jessica Alba (“Machete Kills”), “Modern Family” cutie Rico Rodriguez and Gina Rodriguez (“Filly Brown”) are slated to present, as well as the ensemble cast of Lifetime hit “Devious Maids.” Ricardo Chavira (“Desperate Housewives”) will also present an award alongside new “Welcome to the Family” cast mates Justina Machada, Joseph Haro and Fabrizio Zacharee Guido.
The 2013 NCLR ALMA Awards airs on Friday, Sept. 27 at 10:00 PM ET/7:00 PM PST.