Selena Gomez is bringing the star power to her native Texas with the announcement that she’ll be performing at the halftime show during the Thanksgiving day football game between the Dallas Cowboys and Oakland Raiders.
Gomez – who was born in Grand Prairie, Texas – will be kicking off the Salvation Army’s 12rd annual Red Kettle Campaign with her performance, the 21-year-old announced on Nov. 3.
— Selena Gomez (@selenagomez) November 3, 2013
The Red Kettle Campaign – a nationally recognized initiative, most recognized by its use of the red kettle for donations – annually gathers donations on behalf of underprivileged during the Christmas holiday season.
“Dallas is my hometown, and to be invited to perform on behalf of The Salvation Army is such a great honor,” said Gomez in a statement. “Giving back is so important, and I am looking forward to kicking off the iconic Red Kettle Campaign and getting those bells ringing across the nation to help families and children in need.”
The “Come and Get It” singer is encouraging fans to donate to the campaign online, with the incentive that the top five fundraisers will have the chance to interact with Gomez one on one during a Google Hangout.
Gomez joins a long list of performers who have helped kick off the Red Kettle campaign’s partnership with the Dallas Cowboys, which to date has included artists Enrique Iglesias, Keith Urban, Destiny’s Child and the Jonas Brothers.
And Gomez – currently on tour promoting her fourth album “Stars Dance” – is promising viewers of the nationally televised game a one-of-a-kind performance.
“You should expect something new with a twist of old,” Gomez shared of her Red Kettle Kickoff performance. “We had to make it special for my hometown.”