ALMA

This year’s NCLR ALMA Awards returns to NBC , highlighting the very best American Latino contributions to music, television, and film, on September 21, 2012 at 8:00 p.m. EDT,. Don't miss this national celebration of talent and the official network television kickoff to National Hispanic Heritage Month. Last year, top-notch talent including Pitbull, Jessica Alba, Gloria Estefan, Antonio Banderas, and dozens of other Latino stars joined our host and executive producer Eva Longoria and George Lopez on the ALMAs’ new home, NBC This year's show promises to build on that success and deliver an amazing hour to remember.

Since 1995, the NCLR ALMA Awards has honored outstanding Latino artistic achievements in television, film, and music. The show is an integral part of NCLR’s mission to create greater opportunities for Hispanic families in the United States. As a national prime-time television special with a cause, the NCLR ALMA Awards demonstrates how inclusion strengthens the entertainment industry and diversity strengthens our country by promoting fair, accurate, and representative portrayals of Latinos.