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Social media can unify - and divide - especially in this election season.

Opinion: When tweets become political tantrums

By Esther Cepeda

CHICAGO -- Last Friday, when I thought it would finally be safe to wade back into my social media networks after three days full of gloating and/or whining … Read More

Cell phones plugged into power strips attached to a generator powered by two men on a tandem bicycle on Avenue C in the East Village November 1, 2012 in New York as the city recovers from the effects of Hurricane Sandy. This neighborhood is in the area of Manhattan without any electrical power. The power station is in front of The Museum of Reclaimed Urban Space, which has postponed their scheduled opening this month due to the storm. Stan Honda/AFP/Getty Images)

During Sandy, “who you gonna call?” turned into “who you gonna tweet?”

By Elianne Ramos, @ergeekgoddess

Amidst the chaos, devastation and uncertainty left behind by Sandy, the world has been pinning, tweeting and Facebooking its way through it, in a heartening … Read More

Actress and Obama re-election campaign co-chair Eva Longoria will spoke at the Democratic National Convention.

Eva Longoria retweets VP debate prison joke seen as in bad taste

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The tweets were flying during last night's Vice Presidential debate between Vice President Joe Biden and congressman Paul Ryan, with 3.5 million tweets, … Read More

Social media tweets are shown on a display during the Republican National Convention at the Tampa Bay Times Forum on August 28, 2012 in Tampa, Florida. (Photo by Chip Somodevilla/Getty Images)

3 reasons social media will not change the election and one way it could

By Elianne Ramos, @ergeekgoddess

As we tweet, You Tube, Google and Facebook our way into the maze that is the political world, a whole new game has emerged. Social media, with its … Read More

Fernandez-Innovator

JOE FERNANDEZ is betting Klout is all the influence you’ll need

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Video by: Ignacio Torres What is influence? More importantly, how do you measure it? Joe Fernandez -- whose family’s journey took them from Cuba, to Las … Read More

Gabe Rivera, founder of Techmeme

Tech Leaders: Gabe Rivera, Techmeme

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If the Internet was a newspaper, Techmeme would be the front page of its tech section. Gabe Rivera's site is required reading for people in the tech industry … Read More

Dr. Angelica Perez has made Latina leadership and professional development a hallmark of her career.

Tech Leaders: Dr. Angelica Perez, Latina Leadership Network

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Welcome to our first installment of Tech Leaders. First up, we have Dr. Angelica Perez, a clinical psychologist deeply committed to the issue of Latina … Read More

Does Julian Castro look like a Latino Jimmy Fallon? The talk show host decided to find out.

[VIDEO] Jimmy Fallon’s dead-on Julian Castro impression

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The talk on Twitter was clear. Julian Castro looks like a Latino Jimmy Fallon. Well, Fallon heard the talk and decided to give his Castro impression on his … Read More

DNCLatinosocialmediapush

Democrats make special outreach to Latinos on social media

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More than 13 million Latinos use Facebook, and more than 8 million are on Twitter. The DNC is pulling all stops (cue in Marc Anthony performing and Eva Longoria … Read More